Qualification Code and Title
BSB60520 Advanced Diploma of Marketing and Communication
CRICOS Course Code
CRICOS Course Code: 107841C
Cass Training International College
RTO Code: 90309
CRICOS Provider Code: 00956C
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organization. They analyze, design, and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organization.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
The latest release of the qualification and packaging rules can be found at the following link:
The Training Package states that entry to this qualification is limited to students who:
Entry to this qualification is limited to those who:
• Have completed BSB52415 Diploma of Marketing and Communication
• Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
• Have four years equivalent full-time relevant work experience.
Cass Training International College has the following additional entry requirements:
International students must:
• Be at least 18 years of age and must have completed at least the equivalent of Year 12.
• Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old).
This qualification will be delivered over 104 weeks, including 72 weeks of training and assessment spread over 8 terms of 9 weeks each and 32 weeks of holidays.
Class sessions are planned to ensure that students have a mixture of practical and theoretical components and those classes cater to a wide variety of learning styles. Additionally, workplace practices and environments are simulated and used to conduct skills-based assessments in accordance with unit requirements.
The timing for this course will be advised in the Letter of Offer.
Delivery mode and location
This course will be delivered in a classroom-based setting which includes the simulation of workplace-based environment and through structured online study.
The course is delivered at:
- Ground Floor, 48 Lime Street Sydney NSW 2000
Students who complete this course may be able to seek employment in a range of rewarding marketing roles, across multiple industries, such as:
- Marketing Director
- Marketing Strategist
- National, regional, or global marketing manager
- Marketing and Communications Consultant
- Account Manager (Advertising)
- Marketing and Communications Manager
Students who complete this course may wish to continue their education in the higher education courses in marketing or communication.
Potential employment options are as a Senior Marketing Manager in a range of industry areas.
The BSB60520 Advanced Diploma of Marketing and Communication requires the successful completion of four (4) core units and eight (8) elective units. Electives for this qualification have been chosen by Cass Training International College to ensure that students achieve a broad range of skills and knowledge in leadership and management.
Units included in this qualification are:
|BSBMKG622||Manage organisational marketing processes||Core|
|BSBTWK601||Develop and maintain strategic business networks||Core|
|BSBMKG623||Develop marketing plans||Core|
|BSBMKG621||Develop organisational marketing strategy||Core|
|BSBMKG626||Develop advertising campaigns||Elective|
|BSBLDR601||Lead and manage organisational change||Elective|
|BSBOPS601||Develop and implement business plans||Elective|
|BSBSTR601||Manage innovation and continuous improvement||Elective|
|BSBFIN601||Manage organisational finances||Elective|
|BSBOPS504||Manage business risk||Elective|
|BSBSTR602||Develop organisational strategies||Elective|
|BSBSUS501||Develop workplace policy and procedures for sustainability||Elective|
Note that for international students, satisfactory course progress is required in order to meet visa requirements. Students who are identified as being at risk of not meeting course progress requirements will be provided with additional support as recorded in an intervention strategy.
When a student does not meet the course requirements for two consecutive terms they may be reported to Doha via PRISMS as required under section 19 of the ESOS Act 2000 and this may result in their visa being canceled.
Enrolment and Orientation
Upon acceptance of a student’s application for enrolment, a letter of offer, as well as a written agreement including payment schedule, will be forwarded to students. Students must read through all provided information about the course of study. A confirmation of enrolment (CoE) will be issued once the signed acceptance of the offer and written agreement are received.
The first day of each course will include orientation and induction. Orientation will include information about the campus, living in Australia, accessing our support services, and methods for achieving success throughout the course, including course progress requirements.
This course outline should be read in conjunction with the International Student Pre-Enrolment Information Handbook which can be found here: http://ctic.com.au/download-center/
All students will be provided with a range of learning support options and resources to help them achieve competency. This includes:
- Academic and personal support.
- Referral to external support services.
Students are required to attend classes for 3 days a week (14 hours) as well as complete structured online study outside the classroom for 6 hours which will be monitored. Timetable information will be provided at the orientation. Students may commence this course at any available intake.
Assessment will occur through a variety of methods, including projects incorporating role-plays, case studies, and short answer questions. Assessment conditions will ensure a simulated workplace environment.
- Reflect on real-life work tasks.
- Are required to be performed within industry-standard timeframes as specified by assessors in relation to each task.
- Are assessed using assessment criteria that relate to the quality of work expected by the industry.
- Are performed to industry safety requirements as relevant.
- Utilize authentic workplace documentation.
- Require students to work with others as part of a team.
- Require students to plan and prioritize completing work tasks.
- Involve the use of standard, workplace equipment such as computers and software.
- Ensure that students are required to consider workplace constraints such as time and budgets.
At the beginning of each unit, trainers will outline the assessment tasks that must be completed.
The costs for this course are as follows:
Enrolment fee: $300 (non-refundable to be paid on application)
Course fees: Total cost is AUD $AU 21,600
Non-Tuition fees: May apply and can be found in the Pre-Enrolment Information Handbook.
A detailed payment plan and payment arrangements are provided in the letter of offer and written agreement. Course fees do not include computer software or textbooks, which are to be purchased at the student’s own cost. Non-payment of course fees may result in the cancellation of enrolment.
|Name of Publication||Approx. Price||Publisher|
|Leadership and Management Theory and Practice, 7th Edition, Kris Cole
Marketing Principles, 3rd Edition, William M. Pride
(Price correct as at 22 Feb 2022)
(Price correct as at 22 Feb 2022)
|Cengage Learning www.cengage.com.au
Cengage Learning www.cengage.com.au
These textbooks may be purchased by students through Cengage Learning or any other bookshops or online providers that offer this publication.
International students are also required to take out Overseas Health Insurance Cover before arriving in Australia. Cass Training International College provides OSHC information in the International Student Pre-Enrolment Information Handbook.
Additional costs associated with living in Australia are outlined in the International Student Pre-enrolment Information Handbook. Students should carefully review these costs in relation to budgeting. Further information can be found at https://www.studyinaustralia.gov.au/english/live-in-australia/living-costs.
Students may apply for recognition of existing qualifications or skills, knowledge and experience (credit transfer or recognition of prior learning).
For international students, the granting of course credit may affect course fees as well as the duration of the course.
The result of an application for credit and any changes to fees or course duration will be advised to students in writing.
If course credit is granted following the issuance of the Confirmation of Enrolment, students will receive a new Confirmation of Enrolment showing a reduced duration.
For any questions about course credit, please contact us.
Selection and enrolment procedures
To enrol for this course an enrolment form must be completed. which can be emailed or posted to students or downloaded from our website. The enrolment form should be completed and then sent to us along with all of the required documentation.
For more information about our selection and enrolment process, please read the Pre-Enrolment Information Handbook.