BSB60520 Advanced Diploma of Marketing and Communication


Qualification Code and Title

BSB60520 Advanced Diploma of Marketing and Communication

CRICOS Course Code

CRICOS Course Code: 107841C


Cass Training International College


RTO Code: 90309


CRICOS Provider Code: 00956C

Course Overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organization. They analyze, design, and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.


Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organization.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

The latest release of the qualification and packaging rules can be found at the following link:

Entry Requirements

The Training Package states that entry to this qualification is limited to students who:
Entry to this qualification is limited to those who:
• Have completed BSB52415 Diploma of Marketing and Communication
• Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
• Have four years equivalent full-time relevant work experience.
Cass Training International College has the following additional entry requirements:
International students must:
• Be at least 18 years of age and must have completed at least the equivalent of Year 12.
• Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old).

Course Duration

This qualification will be delivered over 104 weeks, including 72 weeks of training and assessment spread over 8 terms of 9 weeks each and 32 weeks of holidays.


Class sessions are planned to ensure that students have a mixture of practical and theoretical components and those classes cater to a wide variety of learning styles. Additionally, workplace practices and environments are simulated and used to conduct skills-based assessments in accordance with unit requirements.


The timing for this course will be advised in the Letter of Offer.

Delivery mode and location

This course will be delivered face-to-face in a classroom-based setting which includes the simulation of workplace based environment..


The course is delivered at:


  • Ground Floor, 48 Lime Street Sydney NSW 2000

Career Outcomes

Students who complete this course may be able to seek employment in a range of rewarding marketing roles, across multiple industries, such as:


  • Marketing Director
  • Marketing Strategist
  • National, regional, or global marketing manager
  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager

Education Pathways

Students who complete this course may wish to continue their education in the higher education courses in marketing or communication.


Potential employment options are as a Senior Marketing Manager in a range of industry areas.

Course Structure

The BSB60520 Advanced Diploma of Marketing and Communication requires the successful completion of four (4) core units and eight (8) elective units. Electives for this qualification have been chosen by Cass Training International College to ensure that students achieve a broad range of skills and knowledge in leadership and management.


Units included in this qualification are:


BSBMKG622 Manage organisational marketing processes Core
BSBTWK601 Develop and maintain strategic business networks Core
BSBMKG623 Develop marketing plans Core
BSBMKG621 Develop organisational marketing strategy Core
BSBMKG626 Develop advertising campaigns Elective
BSBMKG625 Implement and manage international marketing program Elective
BSBLDR601 Lead and manage organisational change Elective
BSBOPSR601 Develop and implement business plans Elective
BSBSTR601 Manage innovation and continuous improvement Elective
BSBFIN601 Manage organisational finances Elective
BSBOPS504 Manage business risk Elective
BSBSTR602 Develop organisational strategies Elective

Course progress

Note that for international students, satisfactory course progress is required in order to meet visa requirements. Students who are identified as being at risk of not meeting course progress requirements will be provided with additional support as recorded in an intervention strategy.


The International Student Pre-enrolment Information Handbook can be found online at

Enrolment and Orientation

Upon acceptance of a student’s application for enrolment, a letter of offer, as well as a written agreement and tax invoice for remaining fees, will be forwarded to students. Students must read through all provided information as it will provide all necessary information about the course of study. A Confirmation of Enrolment (CoE) letter will be issued once the signed acceptance of the offer and written agreement are received.

The first day of each course will include orientation and induction. Orientation will include information about the campus, living in Australia, accessing our support services and methods for achieving success throughout the course, including course progress requirements.
This course outline should be read in conjunction with the International Student Pre-enrolment Information Handbook. This can be found online at

Additional Support

All students will be provided with a range of learning support options and resources to help them achieve competency.  This includes:


  • Academic and personal support.
  • Referral to external support services.

Training Arrangements

Students are required to attend 14 hours of classroom training per week and complete online study of 6 hours per week.
Timetable information will be provided in the student’s Letter of Offer and Student agreement. Students may commence this course at the start of any unit.

Assessment Arrangements

Assessment methods used for this qualification will provide a range of ways for individuals to demonstrate that they have met the required outcomes including:

  • Projects
  • Presentations
  • Report Writing
  • Observations
  • Questioning (oral or written)

At the beginning of each unit, trainers will outline the assessment tasks that must be completed.

Course Costs:

The costs for this course are as follows:


Enrolment fee: $300 (non-refundable to be paid on application)


Course fees: Total cost is AUD $AU 21,600


Non-Tuition fees: May apply and can be found at


A detailed payment plan and payment arrangements are provided in the letter of offer and written agreement. Course fees do not include computer software or textbooks, which are to be purchased at the student’s own cost. Non-payment of course fees may result in the cancellation of enrolment.



Name of Publication Approx. Price Publisher
Leadership and Management Theory and Practice, 7th Edition, Kris Cole


Marketing Principles, 3rd Edition, William M. Pride



(Price correct as at 22 Feb 2022)




(Price correct as at 22 Feb 2022)

Cengage Learning


Cengage Learning


These textbooks may be purchased by students through Cengage Learning or any other bookshops or online providers that offer this publication.


International students are also required to take out Overseas Health Insurance Cover before arriving in Australia. Cass Training International College provides OSHC information in the International Student Pre-Enrolment Information Handbook.


Additional costs associated with living in Australia are outlined in the International Student Pre-enrolment Information Handbook. Students should carefully review these costs in relation to budgeting. Further information can be found at

Course Credit

Students may apply for recognition of existing qualifications or skills, knowledge and experience (credit transfer or recognition of prior learning) as per the information included in our International  student Pre-enrolment Information Handbook, which is available at
For international students, the granting of course credit may affect course fees as well as the duration of the course.
The result of an application for credit and any changes to fees or course duration will be advised to students in writing.
If course credit is granted following issuance of the Confirmation of Enrolment, students will receive a new Confirmation of Enrolment showing a reduced duration.
For any questions about course credit, contact us at the details shown below.

Selection and enrolment procedures

To enrol for this course an enrolment form must be completed. which can be emailed or posted to students or downloaded from our website. The enrolment form should be completed and then sent to us along with all of the required documentation.


For more information about our selection and enrolment process, contact us at the details shown below.

Contact Details

Call our office on (02) 9297 2400  or email us at