BSB52415 Diploma of Marketing and Communication


COURSE CODE BSB52415 Diploma of Marketing and Communication
DURATION 46 weeks
ENTRY REQUIREMENTS IELTS 5.5 or equivalent Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication. CTIC offers the Certificate IV in Marketing and Communication as a complete course which can be taken separately or packaged with the Diploma course.
COURSE WORK This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
TESTING Students are required to undertake an ongoing sequence of Unit assessments for each of the ten units in the program. The testing materials are found for the most part on the Online learning portal “CTIC Whiteboard”. Al assessments apart from in class tests are submitted and marked online.
COMPLETION Testamurs and transcripts or Statements of Attainment are issued at course completion and conform to regulatory requirements of the College’s accreditation authorities. As such the transcripts and testamurs are recognised as “Nationally Recognised Training” at Certificate IV (AQF4)  level within the Australian Government’s Australian Qualifications Framework(AQF).
Mode of Delivery Face to Face


morning-sessions-icon Morning Sessions

Wednesday,Thursday  8:30am to 5pm

evening-sessions-icon Evening Sessions

Monday to Thursday 5pm to 9pm

morning-sessions-icon   Weekend Sessions

Saturday, Sunday  8:30am to 5pm

 Friday 9 am to 1 pm  Friday 9 am to 1 pm  Friday 9 am to 1 pm


BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG506 Plan market research
BSBADV509 Create mass print media advertisements
BSBADV507 Develop a media plan
BSBMKG502 Establish and adjust the marketing mix
BSBMKG528 Mine data to identify industry directions
BSBMKG508 Plan direct marketing activities
BSBCUS501 Manage quality customer service