BSB42415 Certificate IV in Marketing and Communication

COURSE INFORMATION

Qualification Code and Title BSB42415 Certificate IV in Marketing and Communication
CRICOS Course Code CRICOS Course Code: 093531C
Provider Cass Training International College

RTO Code: 90309

CRICOS Provider Code: 00956C

Course Overview

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

The latest release of the qualification and packaging rules can be found at the following link:

https://training.gov.au/Training/Details/BSB42415

Entry Requirements Cass Training International College has the following entry requirements:

International students must:

  • Be at least 18 years of age and must have completed at least the equivalent of Year 12.
  • Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old).
Course Duration This qualification will be delivered over 52 weeks, including 36 weeks of training and assessment spread over 4 terms of 9 weeks each and 16 weeks of holidays.

Class sessions are planned to ensure that students have a mixture of practical and theoretical components and those classes cater for a wide variety of learning styles.  Additionally, workplace practices and environments are simulated and used to conduct skills based assessments in accordance with unit requirements.

The timing for this course will be advised in the Letter of Offer.

Delivery mode and location This course will be delivered face-to-face in a classroom-based setting which includes the simulation of workplace based environment.

The course is delivered at:

  • Ground Floor, 48 Lime Street Sydney NSW 2000
Career Outcomes Students who complete this course may be able to seek employment in a range of entry level marketing roles such as:

  • Copy writer
  • Direct marketing officer
  • Marketing Coordinator
  • Marketing officer
  • Market research assistant
  • Media assistant
  • Media buyer
  • Media planner
  • Public relations officer
Education Pathways Students who complete this course may wish to further their study into the BSB52415 – Diploma of Marketing and Communication or a range of Diploma qualifications.
Course Structure The BSB42415 Certificate IV in Marketing and Communication requires the successful completion of five (5) core units and seven (7) elective units. Electives for this qualification have been chosen by Cass Training International College to ensure that students achieve a broad range of skills and knowledge in marketing and communications.

Units included in this qualification are:

BSBCMM401 Make a presentation Core
BSBCRT401 Articulate, present and debate ideas Core
BSBMGT407 Apply digital solutions to work processes Core
BSBMKG417 Apply marketing communication across a convergent industry Core
BSBMKG418 Develop and apply knowledge of marketing communication industry Core
BSBLDR402 Lead effective workplace relationships Elective
BSBMKG401 Profile the market Elective
BSBMKG408 Conduct market research Elective
BSBMKG413 Promote products and services Elective
BSBMKG414 Undertake marketing activities Elective
BSBPRO401 Develop product knowledge Elective
BSBWRT401 Write complex documents Elective
Course progress Note that for international students, satisfactory course progress is required in order to meet visa requirements. Students who are identified as being at risk of not meeting course progress requirements will be provided with additional support as recorded in an intervention strategy.

When a student does not meet the course requirements for two consecutive terms they may be reported to DoHA via PRISMS as required under section 19 of the ESOS Act 2000 and this may result in their visa being cancelled.

Enrolment and Orientation Upon acceptance of a student’s application for enrolment, a letter of offer, as well as a written agreement including payment schedule, will be forwarded to students. Students must read through all provided information about the course of study. A confirmation of Enrolment (CoE) will be issued once the signed acceptance of the offer and written agreement are received.

The first day of each course will include orientation and induction. Orientation will include information about the campus, living in Australia, accessing our support services and methods for achieving success throughout the course, including course progress requirements.

This course outline should be read in conjunction with the International Student Pre-Enrolment Information Handbook which can be found here: http://ctic.com.au/download-center/

Additional Support All students will be provided with a range of learning support options and resources to help them achieve competency.  This includes:

  • Academic and personal support.
  • Referral to external support services.
Training Arrangements Students are required to attend classes for 20 contact hours a week. Timetable information will be provided at the orientation. Students may commence this course at any available intake.
Assessment Arrangements Assessment will occur through a variety of methods, including projects incorporating role-plays, case studies and short answer questions. Assessment conditions will ensure a simulated workplace environment.

Assessment tasks:

  • Reflect real life work tasks.
  • Are required to be performed within industry standard timeframes as specified by assessors in relation to each task.
  • Are assessed using assessment criteria that relate to the quality of work expected by the industry.
  • Are performed to industry safety requirements as relevant.
  • Utilise authentic workplace documentation.
  • Require students to work with others as part of a team.
  • Require students to plan and prioritise competing work tasks.
  • Involve the use of standard, workplace equipment such as computers and software.
  • Ensure that students are required to consider workplace constraints such as time and budgets.

At the beginning of each unit, trainers will outline the assessment tasks that must be completed.

Course Costs: The costs for this course are as follows:

Enrolment fee: $300 (non-refundable to be paid on application)

Course fees: Total cost is AUD $10,800

Non-Tuition fees: May apply and can be found in the Pre-Enrolment Information Handbook

A detailed payment plan and payment arrangements are provided in the letter of offer and written agreement. Course fees do not include computer software or textbooks, which are to be purchased at the student’s own cost. Non-payment of course fees may result in cancellation of enrolment.

Name of Publication Approx. Price Publisher
Marketing Principles, 3rd Edition, Pride et al $159.95

(Price correct as at 29 Oct 2019)

Cengage Learning www.cengage.com.au

These textbooks may be purchased by students through Cengage Learning or any other bookshops or online providers that offer this publication.

International students are also required to take out Overseas Health Insurance Cover before arriving in Australia. Cass Training International College provides OSHC information in the International Student Pre-Enrolment Information Handbook.

Additional costs associated with living in Australia are outlined in the International Student Pre-enrolment Information Handbook. Students should carefully review these costs in relation to budgeting. Further information can be found at https://www.studyinaustralia.gov.au/english/live-in-australia/living-costs.

Course Credit Students may apply for recognition of existing qualifications or skills, knowledge and experience (credit transfer or recognition of prior learning).

For international students, the granting of course credit may affect course fees as well as the duration of the course.

The result of an application for credit and any changes to fees or course duration will be advised to students in writing.

If course credit is granted following issuance of the Confirmation of Enrolment, students will receive a new Confirmation of Enrolment showing a reduced duration.

For any questions about course credit, please contact us.

Selection and enrolment procedures To enroll for this course an enrolment form must be completed, which can be emailed or posted to students or downloaded from our website. The enrolment form should be completed and then sent to us along with all of the required documentation.

For more information about our selection and enrolment processes, please read the Pre-Enrolment Information Handbook.

Contact Details Call our office on (02) 9297 2400  or email us at info@casstraining.com.au