Qualification Code and Title
BSB52415 Diploma of Marketing and Communication
CRICOS Course Code
CRICOS Course Code: 093532B
Cass Training International College
RTO Code: 90309
CRICOS Provider Code: 00956C
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
The latest release of the qualification and packaging rules can be found at the following link:
Cass Training International College has the following entry requirement international students must:
- Be at least 18 years of age and must have completed at least the equivalent of Year 12.
- Have an IELTS score of 5.5 or equivalent (test results must be no more than 2 years old).
The Training Package also includes the following entry requirements that students must also satisfy:
- Completed all core units in BSB42415 Certificate IV in Marketing and Communication.
This qualification will be delivered over 78 weeks, including 54 weeks of training and assessment spread over 6 terms of 9 weeks each and 24 weeks of holidays.
Class sessions are planned to ensure that students have a mixture of practical and theoretical components and those classes cater to a wide variety of learning styles. Additionally, workplace practices and environments are simulated and used to conduct skills-based assessments in accordance with unit requirements.
The timing for this course will be advised in the Letter of Offer.
Delivery mode and location
This course will be delivered in a classroom-based setting which includes the simulation of workplace based environment and through structured online study.
The course is delivered at:
- Ground Floor, 48 Lime Street Sydney NSW 2000
Students who complete this course may be able to seek employment in a range of marketing roles such as:
- Marketing Coordinator/assistant
- Digital marketing manager
- Communication manager
- Brand or product manager
- Public relation manager
- Marketing team leader
Students who complete this course may wish to further their study into the BSB61315 – Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications.
The BSB52415 Diploma of Marketing and Communication requires the successful completion of three (3) core units and nine (9) elective units. Electives for this qualification have been chosen by Cass Training International College to ensure that students achieve a broad range of skills and knowledge in marketing and communications.
Units included in this qualification are:
|BSBMKG507||Interpret market trends and developments||Core|
|BSBMKG523||Design and develop an integrated marketing communication plan||Core|
|BSBPMG522||Undertake project work||Core|
|BSBCUS501||Manage quality customer service||Elective|
|BSBFIM501||Manage budgets and financial plans||Elective|
|BSBLDR502||Lead and manage effective workplace relationships||Elective|
|BSBMKG501||Identify and evaluate marketing opportunities||Elective|
|BSBMKG502||Establish and adjust the marketing mix||Elective|
|BSBMKG506||Plan market research||Elective|
|BSBMKG514||Implement and monitor marketing activities||Elective|
|BSBMKG518||Plan and implement services marketing||Elective|
|BSBADV509||Create mass print media advertisements||Elective|
Note that for international students, satisfactory course progress is required in order to meet visa requirements. Students who are identified as being at risk of not meeting course progress requirements will be provided with additional support as recorded in an intervention strategy.
When a student does not meet the course requirements for two consecutive terms they may be reported to DoHA via PRISMS as required under section 19 of the ESOS Act 2000 and this may result in their visa being cancelled.
Enrolment and Orientation
Upon acceptance of a student’s application for enrolment, a letter of offer, as well as a written agreement including payment schedule, will be forwarded to students. Students must read through all provided information about the course of study. A confirmation of enrolment (CoE) will be issued once the signed acceptance of the offer and written agreement are received.
The first day of each course will include orientation and induction. Orientation will include information about the campus, living in Australia, accessing our support services, and methods for achieving success throughout the course, including course progress requirements.
This course outline should be read in conjunction with the International Student Pre-Enrolment Information Handbook which can be found here: http://ctic.com.au/download-center/
All students will be provided with a range of learning support options and resources to help them achieve competency. This includes:
- Academic and personal support.
- Referral to external support services.
Students are required to attend classes for 3 days a week (14 hours) as well as complete structured online study outside the classroom for 6 hours which will be monitored. Timetable information will be provided at the orientation. Students may commence this course at any available intake.
Assessment will occur through a variety of methods, including projects incorporating role-plays, case studies and short answer questions. Assessment conditions will ensure a simulated workplace environment.
- Reflect real life work tasks.
- Are required to be performed within industry standard timeframes as specified by assessors in relation to each task.
- Are assessed using assessment criteria that relate to the quality of work expected by the industry.
- Are performed to industry safety requirements as relevant.
- Utilise authentic workplace documentation.
- Require students to work with others as part of a team.
- Require students to plan and prioritise competing work tasks.
- Involve the use of standard, workplace equipment such as computers and software.
- Ensure that students are required to consider workplace constraints such as time and budgets.
At the beginning of each unit, trainers will outline the assessment tasks that must be completed.
The costs for this course are as follows:
Enrolment fee: $300 (non-refundable to be paid on application)
Course fees: Total cost is AUD $16,200
Non-Tuition fees: May apply and can be found in the Pre-Enrolment Information Handbook
A detailed payment plan and payment arrangements are provided in the letter of offer and written agreement. Course fees do not include computer software or textbooks, which are to be purchased at the student’s own cost. Non-payment of course fees may result in cancellation of enrolment.
|Name of Publication||Approx. Price||Publisher|
|Marketing Principles, 3rd Edition, William M. Pride||
(Price correct as at 29 Apr 2020)
|Cengage Learning www.cengage.com.au|
These textbooks may be purchased by students through Cengage Learning or any other bookshops or online providers that offer this publication.
International students are also required to take out Overseas Health Insurance Cover before arriving in Australia. Cass Training International College provides OSHC information in the International Student Pre-enrolment Information Handbook.
Additional costs associated with living in Australia are outlined in the International Student Pre-Enrolment Information Handbook. Students should carefully review these costs in relation to budgeting. Further information can be found at https://www.studyinaustralia.gov.au/english/live-in-australia/living-costs.
Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning).
For international students, the granting of course credit may affect course fees as well as the duration of the course.
The result of an application for credit and any changes to fees or course duration will be advised to students in writing.
If course credit is granted following the issuance of the Confirmation of Enrolment, students will receive a new Confirmation of Enrolment showing a reduced duration.
For any questions about course credit, please contact us.
Selection and enrolment procedures
To enroll for this course an enrolment form must be completed, which can be emailed or posted to students or downloaded from our website. The enrolment form should be completed and then sent to us along with all of the required documentation.
For more information about our selection and enrolment processes, please read the Pre-Enrolment Information Handbook.